Learn how to improve the SEO ranking of your writing online, and drive large amounts of traffic to your content.
What is SEO?
SEO ranking is what fuels the Internet’s content. Without proper formatting, tagging, or indexing, information would be almost impossible to find. In order to properly format your own articles and posts, there are a number of different elements that you must include in your writing. With properly implemented SEO techniques, search engines will be able to direct readers to your content.
One of the first, and most important, SEO techniques is how the content is titled. The title is what will interest viewers in reading what you’ve written, but is also instrumental in how search engines crawl your content. With that in mind, titles should contain phrases that you think someone might type into a search engine. These phrases must be specific, as the more general phrases saturate the Internet already. For example, if you are writing a review on a book, the title should contain the title of the book and the author’s name, as simply saying “first book review” won’t attract much traffic.
Adding images to your content is one of the fundamentals of SEO. Images help engage your readers to your content, which lengthens the amount of time that they will spend on your page. This improves what is called the “bounce rate.” The bounce rate refers to how quickly a reader leaves your page. If a search engine sees that people are staying on your pages longer than pages of comparable length, then it will rank your page higher than the competition. Alternatively, the images added to your content will show up in image searches, which will also boost traffic.
The length of your pages is extremely important, especially since the Google Panda update. “Shallow” content, or content that does not have very much information, is penalized in search results and appears lower than pages with similar keywords. Ideally, content should be at or above 400 words long, but content that is too large is also penalized in search results. Breaking the article up into individual paragraphs with separate headings is also a good idea, because search engines will recognized that the content is not just a block of text, a characteristic of spam.
The quality of the article is what makes or breaks its success. The higher the quality of the article, the longer readers will stay on it, further increasing the bounce rate. A higher quality article will also garner more interactions from readers, such as comments, sharing, or rating the piece. This is a great way to build back links to your article. If a reader is suitably impressed with your content, they will share it on a social media site such as Facebook or Twitter, which could potentially bring in hundreds or thousands of views. Search engines will recognize articles that have large amounts of backlinks and rate them higher in search results.
You can also build backlinks to your article independently from your reader’s interactions. Social media sites are a great way to drive traffic and build up your ranking. They are free to use, and are a great source for finding readers. Other sites, like forums or independent blogs, can also be a good source of backlinks. However, you must be sure to not over saturate these sites with your work. Sharing and interaction with the community at each of these sites is a good idea, because it maximizes your presence on those websites.
These five elements can greatly boost the SEO ranking of your writing, and drive large amounts of traffic to your content. With enough patience and hard work, implementing these techniques will pay off greatly.